AO
2011

The Official Australia Open Program 2011 for iPad

The Client

Tennis Australia and IBM

The app was developed in partnership with Ogilvy in Sydney and Finklabs in Melbourne

The Brief

The project was to create the first iPad app for the Australian Open event in 2011.

The main theme for the event was the visualisation of data - which shaped the app.

The app should provide Australian Open fans with a rich visual and immersive experience.

The Engagement

Everyone at jTribe and Ogilvy put in a crazy amount of hours on the Australian Open iPad app. We had 6 weeks to build the app. The effort resulted in a successful iPad app that received a lot of media coverage.

The Australian Open iPad app was developed by jTribe people all around the world. The core team worked from our Melbourne office while others, travelling in Germany, Switzerland and Italy, made invaluable contributions to ensure we delivered an app of the highest quality. It was a great team effort.

The App

The app aggregated a multitude of ‘live’ information from social media sources and data collected during the event. Match results, videos, attendance numbers, weather conditions and more were collected and displayed in an "infinite canvas".

At the core of the app was the digital version of the official Australia Open program. The user could flick through the brochure using an iBook-style user interface.

The highlight of the app was the signature panel where fans could collect autographs from their favourite players, collate them in a scrapbook and share with friends.

Fernando Verdasco signing the iPad.

AppStore Ranking

Number 1 on the paid sports apps in the Australian and US AppStore for 3 consecutive weeks.

The app featured in the Australian iTunes store under:

  1. iPad of the week
  2. Top grossing
  3. Top ten paid
  4. New and noteworthy