Melbourne Easter and Augmented Reality

Happy Easter with this app from jTribe!

EggRaider is an app developed by jTribe to show case the latest in mobile technology. We combined augmented reality, Facebook and game concepts to create a local mobile app for Melbourne. With the free app kids and adults alike can explore the city of Melbourne and find hidden 3D Easter eggs that are attached to landmarks around Melbourne.

The app features a map and a radar that shows eggs around you. Once you are close to an egg you can make the 3D egg appear on the camera screen hovering in front of the landmark. You can race against your facebook friends and claim your spot on the leader board.

The EggRaider app is a showcase app that is exploring new digital advertisement techniques in a social, local and mobile environment.

Check out the official EggRaider website for more info.

TechCrunch:

Attention Melbourne: You May Now Begin Hunting For Virtual Eggs 

TheAge, SMH:

Egg hunt highlights latest in app technology

Gizmodo:

Hunt For Virtual Easter Eggs In Melbourne With EggRaider